Ruba
A loan of $8,400 helps to renovate a room and purchase shelves, products, and equipment.
Ruba's story
Ruba, a 31-year-old mother of three, established a beauty clinic specializing in laser treatments and cosmetics six years ago. Her beautifully designed clinic attracts clients from across the region—women and men aged 16–60 who enjoy self-care.
Located in a mall on the main road of her village, the clinic offers laser hair removal, nail art, eyebrow shaping, permanent makeup, and tattoos. As she owns the only beauty clinic in the mall, Ruba faces no direct competition.
Ruba actively promotes her business on Facebook, Instagram, and through flyers, offering attractive treatment packages and deals. Her motto—professionalism, reliability, and affordable prices—keeps loyal clients returning and attracts new ones.
She is seeking a 30,000 ILS loan to renovate a room and purchase shelves, products, and equipment.
With excellent growth potential, Ruba dreams of opening a cosmetics college and saving to build a new home for her children.