A loan helped expanding the current line of artisan products to include embroidered pillows and increase jobs for artisans in India.


Sonali's story

In 2010, Sonali started Mela Artisans to support under-employed artisans in India and promote their craftsmanship globally. Mela works closely with artisans who create high-quality products, promoting social uplift in their communities.

Sonali had traveled frequently to India as a child to visit her grandmother, volunteer, and explore the country. She was amazed by the the sheer number of regional crafts, which were unique and beautiful but the artisans who made them were struggling. No longer able to earn a living wage because of the lack of local markets for their work, an increasing number of master craftsmen were being forced to give up their craft in exchange for a life of abject poverty as unskilled workers just to survive. These concerns became a call to action, leading to a collaboration between father and daughter.

At 23, Sonali started the venture, Mela Artisans. After having studied human rights and traveled extensively in India, she felt that she needed to do something to make a change. Working in the social sector, she saw that a business was the solution. That’s why she focused on connecting markets, thereby making the artisans themselves self-sufficient. Since 2012, Sonali has placed orders with more 50 artisans groups across 10 states, and more than three-fourths are with women. Sonali hopes that this with loan, they can further their reach and support more artisans by expanding their current product line to include embroidered pillows. This will require additional training and new materials which will be covered by this loan.



Loan details


Lenders and lending teams




Loan details