Adding to basket
Chetana (featured at center in the picture) leads this group of women entrepreneurs from Chandkheda in Gujarat. She runs what is locally known as a ‘cutlery’ business, selling accessories and artificial jewelry to local women. The Rs. 2000 she earns accounts for 20% of her family’s income. She saves all of it and an extra Rs. 1000 towards providing for the education of her only child. The income her husband generates is used to cover her family’s living expenses.
Due to poor socio-economic circumstances, Chetana had drop out after primary school. She has experienced firsthand how a lack of education limits access to opportunities for a better life. She wants to ensure that the best possible education is provided to her child. What hampers her aspirations is her financial condition. With a household savings of Rs. 3,000 she can barely ensure a better future for her family.
Chetana has taken the matter into her own hands by deciding to grow her micro-enterprise so that finances do not become a barrier to her child’s future. She plans to purchase her 'cutlery' in bulk for business expansion. She will buy popular accessories, such as bangles, ear rings, rings, artificial ornaments, and bindis in larger quantities and varieties to attract more customers and increase sales. Along with her are four other women, Rina and Pushpa who run clothing businesses, Premila who owns a tailoring business, and Bhanu who owns a sari business. All her group members share a common goal of business expansion.
Chetana and her group seeks a loan of Rs. 65,000. With the increase in their income, they can uplift themselves financially and socially and guarantee the best possible education for their children. Chetana is grateful for the support lenders like you will provide her towards achieving these goals.
In this group: Chetana Pravinbhai, Rinaben Pankajbhai, Puspaben Prabhubhai, Premilaben Rameshbhai, Bhanuben Parshotambhai
