Viola lives in the Eldoret area of Kenya, which is home to the main campus of Moi University. She has three children and has been doing this work for seven years. Her primary income sources are eggs, crops, and personal work.

She stated what is most enjoyable about farming: "Being her own boss!" Her biggest challenge is "Sometimes during the dry season the crops don't do well and the animals too lack food." The animal on the farm is named "Lelmet".She will use the loan to buy irrigation pipes.

Viola was asked why she chose Juhudi Kilimo for this loan, to which she replied: "Got news from a client in Kitale." She was also asked what was learned during Juhudi's required micro-finance training session: "Juhudi's unique loan products."

Her highest monthly expense is farming costs. When asked how this loan will benefit your family, Viola replied, "From the loan she will be able to invest and thus increase her asset base."

As part of Juhudi's loan appraisal process, each borrower's assets are evaluated. Viola owns the following: a cow and poultry but does not own a pig, a pump, a bicycle, a motorcycle, or an automobile. Juhudi Kilimo also tries to measure any change in living standards based on this loan. This borrower has in the household a mosquito net and a sewing machine but does not have electricity, solar power, running water, TV, or a DVD.

Note: To create this loan profile, Juhudi Kilimo used a mobile device to gather information in the field and sent the data to a central online repository, thus reducing paper use, making the process more efficient, and keeping costs down.