Ruth lives in the Eldoret area of Kenya, which is the training ground for Kenya's Olympic runners. She has one child, and she has been in farming for four years. Her primary income sources are eggs, milk, and crops, which all go to the local market, and her employment salary. She will use the loan to buy irrigation pipes

She stated what is most enjoyable about farming: "She loves keeping poultry and loves seeing chicks grow to big hens!" Her biggest challenge is "poultry diseases, which sometimes bring a lot of loses." The dairy cow on the farm has been named "Lelmet," which refers to one with white forehead.

Ruth was asked why she chose Juhudi Kilimo for this loan, to which she replied: "She heard from existing members." This client was also asked what was learned during Juhudi's required micro-finance training session: "She has learnt about record keeping."

Her highest monthly expense is farming costs. When asked, "How will this loan benefit your family?" Ruth replied: "From the loan, she will be able to get more income and thus feed her family well and educate her child."

As part of Juhudi's loan appraisal process, each borrower's assets are evaluated. Ruth owns the following: a cow and poultry, but does not own a pig, a pump, a bicycle, a motorcycle, or an automobile. Juhudi Kilimo also tries to measure any change in living standards based on this loan. This borrower has in the household a mosquito net, but does NOT have electricity, solar power, running water, a sewing machine, a TV, or a DVD.

Note: To create this loan profile, Juhudi Kilimo used a mobile device to gather information in the field and send the data to a central online repository, thus reducing paper use, making the process more efficient, and keeping costs down.