57-year old Morena Idalia A. D. O. lives with her husband and adult daughter. Like all hardworking strong women, Doña Morena has managed to overcome problems and open her own store in Ciudad Delgado in the department of San Salvador. She works tirelessly in the store to serve her customers with all their needs such as candy, pan dulce (traditional bread), sugar, macaroni, toys, beauty products etc.
She depends greatly on income from the store and has many plans for the money she earns. For that reason, Morena decided to seek a loan to buy a greater variety of products and breathe new life into the store. As she is an enterprising woman she knows that she has to keep on top of what her customers are looking for. Morena hopes that her revitalized store will enable her to afford a better standard of living for herself and her family.
Translated from Spanish by Kiva volunteer Jane A. View original language description.