A loan helped support a safe bathtime for babies by helping with production of more tubs.


Clovia's story

Growing up as an immigrant in a low-income household, I was raised by my grandparents, who instilled in me the values of hard work, perseverance, and the importance of community support. My personal journey with financial hardship and cultural challenges deeply connects to my business. I founded IRL Innovations in 2019 and we launched our first product called Tubee, which provides a safer bathtime experience for infants and toddlers. This idea came about when my nephew slipped while I was giving him a bath and I realized that there were not a lot of options to help transition children to full-size bathtubs safely.

My company IRL Innovations, standing for- "in real life" innovations was designed to make life easier. My motivation stems from a profound desire to protect and nurture. My passion is fueled by my own life's narrative of overcoming adversity and the desire to create a safer, more nurturing world for children, resonating with my roots and the protective environment my grandparents provided for me.


This loan is special because:

It supports a small business owner with 0%-interest, zero-fee capital.



Loan details


About IRL Innovations LLC

Industry: Retail
Years in operation: 3 years - 5 years
Website: tubeetub.com

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Loan details