A loan helped to paint and renovate her store.


Rula's story

Rula is a diligent independent woman, who is both daring and loves her work. She has extensive experience in her field, always strives to develop, and is a scholar with an academic degree.

Four years ago after working as an employee manager, Rula purchased the store from its original owner. Today, her store has regular customers from all over the country because of its unique goods and because it has delivery service.

Rula wants to improve the look of her store by renovating, painting, and inserting more cabinets and shelves to tidy the store and make it more attractive to customers. She hopes one day to expand the store and add a shoe department, so that customers can find everything they need.


This loan is special because:

It's designed to help some of the most marginalized people in Israeli society.



Loan details


Lenders and lending teams



Loan details