A loan helped a worker-owned publication grow its fiercely independent local coverage.


Scott's story

I co-founded Tone Madison in 2014. After starting my journalism career covering local music and culture for The A.V. Club and Isthmus, I decided Madison needed a different outlet for all kinds of untold stories—highlighting not just out-of-the-way art but also the complex social, political, and economic issues that surround it.

In a depleted media landscape, we have the opportunity to push back on established narratives, delve deep into unexplored topics, and help people feel more fully connected to their community. What keeps me going is the knowledge that our readers here in Madison value our coverage and are hungry for more opportunities to talk about local culture and politics in a substantive way.


This loan is special because:

It supports a small business owner with 0%-interest, zero-fee capital.



Loan details


About Tone Madison

Industry: Services
Years in operation: More than 5 years
Website: tonemadison.com

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Loan details