Wilda's story

Hola I am Wilda Santamaría, a 50 + boricua entrepreneur from Bayamón, Puerto Rico. I created Islajamas, the first local sleepwear brand inspired by our Puerto Rican culture. Since I was a child, I have always been in love with pajamas and I always remember how we loved as a family to dress up alike in our Christmas Pjs. When looking back they always evoke fun and happy moments within the family.

After years as a communications professional with more than 20 years in the Marketing and Public Relations field, I decided to work on launching my own sleepwear brand, one that, as I experienced as a child, could unite families in a fun way while enhancing the richness of the Puerto Rican culture.

It is my goal to elevate Islajamas to be considered more than a sleepwear brand, educating and raising awareness on the importance of protecting our native species. Starting with Paco Panfunflas, the brand’s character is a native parrot that has been in danger of extinction.


This loan is special because:

It supports this passionate entrepreneur to expand their business.



Loan details


About Islajamas

Industry: Clothing
Years in operation: 1 year - 3 years
Website: islajamas.com

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Loan details