A loan helped this African American woman fashion entrepreneur open her own store.


Felecia's story

I am Felecia, owner, and CEO of Bettie's Boutique in Fayetteville, Arkansas located in Northwest Arkansas (NWA) an area of now over 500,000 residents. I am originally from a much smaller southern town of Marianna, Arkansas where I graduated high school and then worked as a corrections officer for a number of years. This experience sparked my passion for criminal justice. I moved to NWA in 2012 because I needed a change and its population and demographics were growing and so it was a better and perfect place to settle myself and my young daughter for our futures. Here I attended an excellent community college called NWACC and obtained my criminal justice degree, and I worked for this county as a juvenile officer and then as a juvenile probation officer for over 6 years. I am now fully committed to my entrepreneurship journey having launched Bettie’s Boutique at the very beginning of the pandemic in 2020, but even in spite of that time of hardship we pushed forward, and we survived and the store is thriving. Bettie's Boutique has a sole purpose to service the limited market of plus-size fashion here in NWA and to change the way plus-size fashion is represented and celebrated.


This loan is special because:

It supports this passionate entrepreneur to expand their business.



Loan details


About Bettie's Boutique

Industry: Clothing
Years in operation: 3 years - 5 years
Website: realfashionqueen.com

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Loan details