A loan helped a Black and Indigenous-owned social enterprise recover from challenges posed by the COVID-19 crisis.


David's story

As a proud Maasai raised near Tanzania’s game parks, I experienced the problem of land rights abuses as they eroded the well-being of my village. I have seen firsthand through my family the dire effects of tourism policies that put profits over people. My love of the region’s wildlife led me into safari tourism where I have seen a lack of Black African management/ownership and profits filtering out to white­ owned enterprises in wealthy countries. My studies in sustainable tourism have provided clarity around injustices in my homeland and tools to solve the problem. My passion for this issue has been heightened by learning from my wife, an African American woman and accomplished scholar of Black culture who studied in Kenya and worked at a feminist activist organization in Tanzania. Together, with her social justice background working to uplift Black communities globally, we share a passion to end injustices in the name of tourism. We share a vision of Africa’s prominent role in the global future stemming from the community-based development of Africa. We share a love of the outdoors, wildlife, and Black culture, and we are bound by a responsibility to preserve the Maasai heritage for our children.


This loan is special because:

It helps this business to overcome the challenges posed by the COVID-19 crisis.



Loan details


About Adumu Safaris

Industry: Services
Years in operation: More than 5 years
Website: adumusafaris.com

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Loan details