A loan helped a mom level up her soap business.


Deanna's story

I grew up in Rochester and worked pretty much from the age of fourteen because I’ve always been taught that you have to work for what you want; nothing in life is free. I went to Alfred State to study biology, where I started learning about the different needs of peoples’ skin. After college, I got married, had my two daughters, and started working in manufacturing. I’ve moved up to my current role as an inventory control specialist. During the pandemic, I began to want to have my own business and work for myself and for my family.
I have always been surrounded by people of color that suffer from eczema, dark spots hyperpigmentation, and dry skin, who are not able to go to the store and purchase soap that can help with all those needs. I started my soaping business based on the needs of my daughter and husband's skincare needs. I love seeing the differences in how people's skin can be nourished just by making a change and purchasing the skincare products that I offer. My greatest victory are seeing peoples’ skin change over time.


This loan is special because:

It supports a female entrepreneur in expanding their business.



Loan details


About Divine Ember Naturals LLC.

Industry: Retail
Years in operation: 1 year - 3 years
Website: divine-ember-naturals.myshopify.com

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Loan details