A loan helped a woman-minority-owned small business produce more eco-friendly baby mats.


Eugenia's story

Our first son, Hugo, is the story behind Hugomat. He was 3 months old when I made his first mat. He used this mat so much —for tummy-time, play-time, nap-time, and diaper changes. And in so many places —in the kitchen, in the living room, in the bathroom, on the porch, at the park…it was everything we were looking for in a mat, and then some! It was the perfect amount of softness and firmness, it could be folded and moved from room to room with one hand, it was slim enough to fit under the sofa and kept a clean surface ready for any moment, it had a pocket to hold a few toys or wipes to bring along, it was machine-washable, nontoxic, and looked so good. I had to share it.

Many prototypes later, we took one on the road, driving from New York to California with an 8-month-old baby, 2 cats, and 1 dog. It proved to be quite the adventure, and the Hugomat proved to be the best baby aid I have ever encountered. This project of sharing Hugomat with others is a slow and steady kind of project. Every Hugomat is made with great care, in California, from high quality, natural materials. Every day, I wake up wanting to better this mat and our little company. We can always be more earth-friendly, give more back, and be more mindful of our words and our actions. While building this brand, we’ve learned that it is building us. Our hearts are deep in this.

With every mat that leaves our studio and every review we receive, we feel stronger than ever that there is a place for the unassuming, practical, heirloom-quality baby mat that we loved and used so much.


This loan is special because:

It helps this business continue to grow.



Loan details


About Hugomat

Industry: Retail
Years in operation: 3 years - 5 years
Website: hugomat.com

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Loan details