A loan helped a Black-owned company with marketing to get this healthy treat to as many pups as possible.


Jaime Cooper's story

D.R.E.A.M. Pet Food (Dogs Rule Everything Around Me) is a hip-hop-inspired all-natural pet food treat.
Our goal is that D.R.E.A.M will become a successful Black-owned pet food company in the space, taking inspiration from those that are already here and inspiring future Black-owned pet food companies to enter the space.

We spent the last 3 years in the pet food industry – learning the business and becoming familiar with the products and companies that exist in the space. During that time we attended conferences all over the country and started noticing patterns in the industry. One, a lot of the products and the marketing were very similar and two, there were not many people in the space who looked like us and represented our culture. It just made sense for us to create a brand that represented us, a product that would be beneficial and healthy, and an experience for pet owners to enjoy and share with their pets.

The history of hip-hop is also a key ingredient to D.R.E.A.M’s vision – Hip-Hop is a part of our DNA. It’s been a part of our lives since day one. Running a Pet Food brand hasn’t changed that- so it’s still at the heart of who we are, how we walk and talk, and how we do business.


This loan is special because:

It supports a Black entrepreneur in expanding their business.



Loan details


About DREAM Pet Food

Industry: Food
Years in operation: 3 years - 5 years
Website: dreampetco.com

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Loan details