A loan helped a women entrepreneur build and grow her car-sharing fleet on Turo.


Latoya's story

Hi, I’m LaToya a Chicago native, now living in the Peach State of Georgia. Growing up I had a passion for all things beauty. I loved to wear dresses and play in my mom’s heels, what little girl didn’t like to play in mom's clothes. Oh, and my baby dolls were always the highlight of my childhood. I styled their hair, dressed them, and pampered them, just as I’ve done over the years for others As a Beauty Professional I enjoy making people look and feel their best, I love the creativity and all the wonderful people I get to encounter.

This past year has been challenging for the beauty industry some more than others. As an entrepreneur, you always have to stay agile and pivot when necessary. I desire to create wealth that would allow me to have time freedom, support my family and help others to do the same. As I take a leap of faith and start a new business in the car-sharing space I’m excited about all the possibilities and the people I get to impact along the way.

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This loan is special because:

It helps this business continue to grow.



Loan details


About Bogard & Associates LLC

Industry: Services
Years in operation: 3 years - 5 years
Website: bogardassociates.com

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Loan details