A loan helped increase my inventory, provide working capital, upgrade some equipment, and any left would be used t.


Jennifer's story

Jennifer Nowicki’s early introduction to tea came at her Grandmother’s knee. She carries fond memories of drinking tea with Grandma following delicious homemade family meals. As a young adult, Jennifer discovered loose-leaf teas that developed her palate even more. In 2005 she enrolled in the Specialty Tea Institute in New York City and immersed herself in the world of tea. Jennifer had found her passion and became acquainted with owners of tea estates, tasted teas not available in the United States, and learned from the experts. Jennifer is the only Certified Tea Specialist in Wisconsin since 2009 and continues to pursue her education with the Institute.

Jennifer owned and operated a teahouse in Milwaukee for three years before relocating to Northeast Wisconsin. Having visited a plantation in South Carolina, witness the Japanese tea ceremony, saw the Korean women’s ceremony, and having enjoyed a samovar in Russia, her dream is to travel the world visiting plantations in India, China, Taiwan, and Japan. She has contacts with small farms in origin countries and gets many of her teas directly from them with a focus on procuring high-quality teas that are organic, fair trade and ethically sourced.

Jennifer says, “I’ve been lucky enough to sample many great teas and meet wonderful people on my journey. Now I want to share my knowledge and appreciation for a good cup of tea.”

– 30 years in the natural gourmet food industry.

-almost 25 years in the tea industry

– Avid gardener preferring local, organic, and heirloom varieties.

– Leadership team Eagles Heights Community Garden, Madison WI, one of the oldest and largest – organic community gardens in the United States.

– Graduated from the Specialty Tea Institute


This loan is special because:

It helps a female entrepreneur bring her passion for world tea to her community in Wisconsin.



Loan details


About Cultivate Taste

Industry: Food
Years in operation: New Business
Website: cultivatetaste.com

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Loan details