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Amanda & Anthony's story

Amanda and I are a married couple whose personal story is interwoven with our professional mission. We met due to our shared passion for animal health; Amanda co-managed an “only natural” store for pets, and I owned a company that represented several natural pet brands as an independent sales management team. That common interest led to our meeting, and we now live in Connecticut with a family of 8: 2 boys, 2 dogs, 2 cats, and of course, us- “Mom and Dad.”
Our business is a true family enterprise, and as such it can be very demanding to live the “bootstrap years” of building a national business. But we are relentless in our determination to make a difference in an industry that we know very well as insiders. We know that the mega corporations in the pet food business too often take advantage of consumers and in so doing cheat animals of the optimum nutrition they need to thrive according to their biological nature.
Investors in Kiva Zip who wonder if we are serious about our mission and worthy of investment may find this story telling: In late 2008, at the most precarious point in the financial crisis, my path led to a choice between the opportunity to accept a very lucrative senior level executive corporate position with a three year contract, or walk away and start a brand new company, funded by my family's life savings, with no guarantees.
Here we are, so you know what we chose. Amanda and I have put it all in the line to be a game changing, thought leading company in the pet nutrition industry. We're humbled that we have won 11 awards for excellence and innovation in animal nutrition, the most of any company in our industry's history.


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About Clear Conscience Pet LLC

Industry: Services
Years in operation: New Business
Website: clearconsciencepet.com

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