Fortaleza Group
A loan of $5,325 helps a member to buy shampoo, hair dye, conditioner, and a dryer for her salon.
Fortaleza Group's story
Regina, the first in the photo from right to left, is 62 years old. She started working as a hairdresser when still very young, in her home, in 1989.
She started out small, doing the hair of relatives and acquaintances, but she soon realized that she liked the profession. Over time, she decided to take a step further and set up her own beauty salon, but the location she initially chose did not attract many customers.
After a few years, she had the idea of renting out her apartment, and with the money from the rent, she was able to rent a house in a busier neighborhood, with more space to set up her salon. The move made all the difference, because the amount of business increased, and the new location is easy to access. Today, she is very happy with her business, and intends to grow it even more.
With the loan, she will invest in the purchase of shampoo, hair dye, conditioner, and a dryer for her salon.
The group thanks the lenders for the opportunity.
In this group: Rose, Regina, Matheus, Marcio, Mariana
Translated from Portuguese by Kiva volunteerChristine Bruggemann. View original language description.